Month: December 2017

Coffee Wonderland at Shanghai’s Starbucks Reserve

Shanghai’s very own Starbucks Reserve finally opened this past week, and lines are out the door to get into this coffee wonderland. I do find myself intrigued by Starbucks’ unique locations around the world but this time especially, I was enamored by Shanghai’s Starbucks Reserve experience. “The complete and total commitment to the immersive experience of coffee craft” It was indeed an experience to visit, especially since Starbucks Reserve in Shanghai paired up with Alibaba to create an integrative augmented reality (AR) experience through the Taobao APP. Each step of the coffee roasting process can be seen through AR. Even better, it was amazing to listen & watch the overhead ‘Symphony’ pipes transfer roasted coffee beans to the silos. Every time the beans passed through, it sent a satisfying jingle (and a wave of applause) throughout the floor. So what was my first impression? Jam packed, beautifully designed, and full of holiday cheer. I will admit I don’t drink Starbucks often in Shanghai, as I normally opt for local coffee shops. However, the Starbucks Reserve Roastery is definitely …